2009年9月28日星期一

Abercrombie Fitch Get Real

What They Say: abercrombie and fitch took a $51 million impairment charge related to Ruehl in the first quarter and will have to charge off an additional $65 million over the rest of the year. Wall Street criticized abercrombie and fitch for taking so long to close Ruehl. Same-store sales at Ruehl fell 33 percent in May alone.
What We Say: If you live near a Ruehl store, don’t rush there for a mini shopping marathon, hoping to cash in on all kinds of pre-closing deals. We do, however, expect some great savings around the corner - Ruehl already started slashing prices before the bad news. Find out when it’s scheduled to shut down and then check in a few weeks and even days before.
What: Ruehl No.925, or just plain “Ruehl,” was meant to pick up where abercrombie and fitch (its creator) left off. Not many 20 somethings are shelling out $100 on a pair of jeans right now. All 29 stores, located in 15 states (primarily on the East Coast), are set shut down by January 2010. Targeted to the 22 to 35-year-old post-college, elitest crowd, the chain just couldn’t cut it in this recession.

2009年9月27日星期日

Shopping Abercrombie Fitch

The Abercrombie Fitch outlet is actually not very close to where I live. I am in a small college town, and as such there is not really an abercrombie and fitch store in town. It is about three hours drive, not a small trip by any standard. That is why I get together with my fraternity brothers once a month and take a trip out to the outlet store.
And its stock prices had plunged. But the powers that be felt that marking down merch would make the brand seem cheap.Adding to the company’s woes are lawsuits filed by employees who claimed they were discriminated against, including a British woman with a prosthetic arm who was, she says, forced to work in the stockroom for not fitting in with the store’s image. Well, at least there’s that new children’s store to keep thecompany afloat.
I have always liked abercrombie and fitch clothes. I guess you would call me an Abercrombie guy. I am the type of guy they try so hard to portray in clothing magazines. I am in a fraternity, I lift weights, and I enjoy the brotherly camaraderie of other males as much as the affection of attractive women. I guess you could call me an all around mans man.
The great thing about going to an abercrombie and fitch outlet store is that you can save a lot of money without sacrificing fashion sense. abercrombie and fitch outlets, like any other clothing outlets stock The same clothing at a reduced price. There are many different reasons why they reduce prices at outlet stores. Sometimes, you are buying last years clothing for a remarkable markdown. Other times, you simply get to save a little bit of money by going to a more central location. Outlets stores are so big and do so much traffic that, on a per item basis, they cost a lot less to operate. Some of these savings are passed on to the consumer.

2009年9月25日星期五

Abercrombie & Fitch dinged for discrimination

I wrote a post for Walletpop suggesting that perhaps the young woman's complaint should mark the end of the road for A&F, a brand that has experienced more than its fair share of discrimination controversies -- and one that's now also battling a grave downturn in sales.
abercrombie and fitch
The proposal -- which I freely admit was a radical one -- was met with heated responses on both sides. I learned that very definitely many people are sick and tired of abercrombie and fitch's near-constant, winking prejudices, as well as its sometimes-shoddy product quality and its always too-cool-for-school salespeople.

And speaking of school, lots of people on the other side of the argument inferred that my assessment of A&F was inspired by my being either severely unpopular in high school, overweight, a minority, or a self-loathing Caucasian. What all of them agreed on was that my post utterly lacked objectivity.
A London tribunal today ruled that Riam Dean, 22, suffered unlawful harassment when she was an employee at abercrombie and fitch. She was awarded $13,256.81, or £8,000 pounds.

Dean, who has a prosthetic arm, had sued the company after her store manager allegedly forced her to wear a cardigan to cover the prosthesis, then demoted her from a sales position on the floor to a stockroom job.
abercrombie and fitch

2009年9月24日星期四

Aabercrobie' worke

As for the other guesses -- they don't exactly dignify a response. But rest assured that my view of abercrombie and fitch is influenced by neither my teenage experiences nor my weight and race.
I reviewed the company from the standpoint of a business writer, one who simply thinks a combination of tattered denim, snobby customer service and t-shirt bigotry may not be a winning formula for getting any retailer through the recession. (I did, by the way, reach out to abercrombie and fitchto ask for its reaction to my story and the comments; it did not respond).Well, the post did lack objectivity -- because Walletpop is a blog.
We break news, but we also comment on wider trends and draw our own conclusions from around the media landscape. There's a difference between a newspaper article and a blog post.
Dean's victory over the company proves that I'm not the only one who recognizes the company's persistent lapses in judgment. And its second-quarter earnings, due on Friday, will likely confirm that whether my theories are right or not, something isn't working at abercrombie and fitch -- same-store sales fell 32% in June and 28% in July, out-declining analysts' already sober expectations.

2009年9月23日星期三

Abercrombie & Fitch was real surprise

What I think is very enjoyable is when a brand shocks you in some way. I assumed we’d be in a Long Island, Hamptons type of environment, big skies and pale colours as you see on their website but that’s not at all the case. Dark wood and dark grey painted walls, sculptures and paintings created a much more vibrant and exciting atmosphere. abercrombie and fitch
being dark and like a gay techno club but even so it was such a surprise. From the semi-naked chaps welcoming us in, to the nightclub atmosphere with the only illumination mainly being on the products with a few spotlights. abercrombie and fitch
I’d also read somewhere about the staff being too beautiful to talk to us customers but that didn’t really seem to be the case. Not much was being sold when we were there but we’d seen plenty of people, particularly teenage girls with A&F bags when we were on the way there and there was a short queue for the fitting rooms. In fact that’s how we found the store by following the shopping bags.abercrombie and fitch
The shelves were stacked high with product and big glass cases were staffed with the (smiling) beautiful people behind them, shades of the sweet shop in Willy Wonka and the Chocolate Factory (Gene Wilder version). There were also plenty of spaces to walk around, similar in a way to Asprey but without the breadth of product, so plenty to explore giving it even more of that nightclub atmosphere.
We’re back to London in a week or two and I think another visit may well be in order.Retail Safari (part 2) – abercrombie and fitch

2009年9月22日星期二

Abercrombie & Fitch closer to the upturn

As Members may recall, the decision to launch the high-end Ruehl brand represents a lone blemish on CEO Mike Jefferies otherwise untarnished record. Abercrombie launched Ruehl in 2004, aiming to capture the aspirational New York City lifestyle for females. Perhaps a better name would have been “Sex and the City Accessories”. Either way, the brand failed to gain traction and the GFC subsequently snuffed out any near term chance of success. Management announced the closure of the 29 loss-making stores in June 2009.

Like all premium consumer products,
abercrombie and fitch’s (ANF) sales hit a brick wall in the wake of the GFC. After delivering years of stable profitability, the company’s result for the full year to December registered a dramatic downturn. This only got worse in the opening quarter of 2009, with an uncharacteristic quarterly loss blotting abercrombie and fitch’s copybook.

As we discussed in our initial review though (see FAT169 for details), A&F is a well-managed business with a healthy balance sheet and strong brands that will underpin future growth as the recovery gains traction. The company’s current period of weakness boils down to an inevitable outcome from a cyclical downturn, rather than a fundamental change in trend.

In terms of the latest second-quarter result, same store sales fell 30% through the three months to August 1 2009, in comparison to the same period last year. Total store sales contracted by 23%, from $845.8 million to $648.5 million.

While the gross profit margin remains a healthy 66.5% for the period, margins deteriorated rapidly through to the bottom line. Management’s cost-saving initiatives have reduced a number of variable costs, primarily in the area of staffing. However, these cuts have not proved sufficient to offset the debilitating impact of declining sales in the face of higher rent and depreciation expenses.

The company also suffered considerably from the impact of non-operating costs, with the exit of the Ruehl business incurring $23 million of lease termination fees. This served to hammer abercrombie and fitch’s bottom line earnings to a loss of $26.7 million. Management expects the Ruehl closure to generate total costs of $65 million, with the remaining $42 million hitting the earnings through the second half.

Despite the setback from Ruehl, the company overall is expanding, with an expected nine stores opening within the US through the course of 2009. This includes two Abercrombie, four Hollister, one Gilly Hicks, and two outlet stores.

In terms of management’s international growth strategy, the opening of the flagship Milan stores is on track for October, and December in Tokyo. The company also has a growing presence in Europe, with seven Hollister mall-based stores in the UK, one in Germany, and another in Rome.

Encouragingly, the international stores are proving successful through the same basic model as their domestic counterparts. There is no difference in terms of the retail experience between London for example and New York. This highlights the intrinsic value of the abercrombie and fitchbrands. Moreover, the international expansion strategy is easier and therefore less risky, given that there is no significant need for a different approach to individual markets.
To access more complimentary research reports from Fat Prophets click here.

2009年9月21日星期一

Abercrombie and Fitch The biggest brand

Even as companies like Walmart and Target are using the economic downturn to retrench and grow, others are finding themselves caught in failed business models that threaten their survival. Unwilling or unable to adapt with the times, they seem likely to become the recession's dinosaurs: once-magnificent beasts destroyed by an ever-changing environment.

The best candidate for extinction right now may well be abercrombie and fitch (ANF). The retailer, once the sixth-most popular brand for teenagers, spent much of the early 2000s engaged in massive expansion, adding sister stores Hollister, Ruehl, and Gilly Hicks. As the recession has advanced, it has watched its revenues plummet. In the second quarter of 2009, sales dropped by 30 percent, as it lost $26.7 million.
While numerous financial websites (including this one) have searched for the brands best positioned to survive the recession, less attention has been given to the opposite end of the spectrum.

Abercrombie's biggest problem is its unwillingness to compromise on price. Over the last year, amid dropping sales and anemic revenues, high-end retailers from Saks to Coach to Barneys have offered big discounts, developed cheaper brand lines, and opened outlet stores. Faced with consumers demanding more quality for lower prices, they have tried to find ways to maintain their brand identity while dropping their costs.

Not abercrombie and fitch. Claiming that sales and discounts would "cheapen" the brand, the chain has maintained its high prices, even in the face of plummeting sales. While this has been terrible for revenues, it has been great for brand identification: where Abercrombie and Aeoropostale were once almost identical, they are now clearly differentiated. Aeropostale -- which has dropped prices -- is the store with customers in it.

Given the history of the brand, abercrombie and fitch's stand is hard to understand. After all, in its earlier incarnation as an expedition outfitter, it was the clothier of choice for Amelia Earhart, Ernest Hemingway, Teddy Roosevelt, and John F. Kennedy. Following declining fortunes, bankruptcy, buyouts, and rebrandings, it found itself transformed into an ersatz-preppie mall brand, characterized by loud music, atmospheric photos, and half-naked would-be models hawking generic hoodies and ripped jeans.

Thousands of consumers have learned that recessions are a great time to reassess needs and reconsider spending habits. Ifabercrombie and fitch fails to do the same, it is likely to find itself transformed into a cautionary tale of a store that was left by the wayside when it declined to change with the times.

2009年9月20日星期日

Abercrombie & Fitch – Cautious

While the gross profit margin remains a healthy 66.5% for the period, margins deteriorated rapidly through to the bottom line. Management’s cost-saving initiatives have reduced a number of variable costs, primarily in the area of staffing. However, these cuts have not proved sufficient to offset the debilitating impact of declining sales in the face of higher rent and depreciation expenses.

The company also suffered considerably from the impact of non-operating costs, with the exit of the Ruehl business incurring $23 million of lease termination fees. This served to hammer abercrombie and fitch’s bottom line earnings to a loss of $26.7 million. Management expects the Ruehl closure to generate total costs of $65 million, with the remaining $42 million hitting the earnings through the second half.

As Members may recall, the decision to launch the high-end Ruehl brand represents a lone blemish on CEO Mike Jefferies otherwise untarnished record. Abercrombie launched Ruehl in 2004, aiming to capture the aspirational New York City lifestyle for females. Perhaps a better name would have been “Sex and the City Accessories”. Either way, the brand failed to gain traction and the GFC subsequently snuffed out any near term chance of success. Management announced the closure of the 29 loss-making stores in June 2009.

Despite the setback from Ruehl, the company overall is expanding, with an expected nine stores opening within the US through the course of 2009. This includes two abercrombie and fitch, four Hollister, one Gilly Hicks, and two outlet stores.

In terms of management’s international growth strategy, the opening of the flagship Milan stores is on track for October, and December in Tokyo. The company also has a growing presence in Europe, with seven Hollister mall-based stores in the UK, one in Germany, and another in Rome.

Encouragingly, the international stores are proving successful through the same basic model as their domestic counterparts. There is no difference in terms of the retail experience between London for example and New York. This highlights the intrinsic value of the Abercrombie brands. Moreover, the international expansion strategy is easier and therefore less risky, given that there is no significant need for a different approach to individual markets.
To access more complimentary research reports from Fat Prophets click here.
Like all premium consumer products, abercrombie and fitch’s (ANF) sales hit a brick wall in the wake of the GFC. After delivering years of stable profitability, the company’s result for the full year to December registered a dramatic downturn. This only got worse in the opening quarter of 2009, with an uncharacteristic quarterly loss blotting abercrombie and fitch’s copybook.

As we discussed in our initial review though (see FAT169 for details), A&F is a well-managed business with a healthy balance sheet and strong brands that will underpin future growth as the recovery gains traction. The company’s current period of weakness boils down to an inevitable outcome from a cyclical downturn, rather than a fundamental change in trend.

In terms of the latest second-quarter result, same store sales fell 30% through the three months to August 1 2009, in comparison to the same period last year. Total store sales contracted by 23%, from $845.8 million to $648.5 million.

2009年9月18日星期五

Abercrombie and Fitch

We figured those three phrases alone would be enough to get you to to sit up and take notice. A law student with a prosthetic arm has won her suit for wrongful dismissal against U.S. clothing retailer Abercrombie and Fitch after she was ordered to work in the stockroom. Click here for the AP story.abercrombie and fitch

The woman, Riam Dean (pictured), had alleged that she was removed from a London branch’s sales floor because the cardigan she wore to cover her missing left forearm violated Abercrombie’s strict dress code. The 22-year-old testified that her manager taunted her about her disability. Ohio-based Abercrombie denied this.

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Though both are manufactured in USA, They are gentle in affect compared to the younger generation. Ed Millions planned hardy clothes of children people. Knowing what right you want to buy and Japanese styles. When you are idea depressed. Keeping the psychological phase tangent shopping itself is a very old clothing marker that they petition to Ed Hardy but to find the places to find the best harvest desires some examine. Abercrombie has massive array of the garment.abercrombie and fitch


2009年9月17日星期四

Another Reason to Hate Abercrombie and Fitch

Tuesday was the altogether of Ernest Hemingway. He is one of my admired writers, forth with Nathaniel West and Salinger. I adopted this from The Writer's Almanac because I begin the advice about The Moveable Feast to be alluring and ahead alien to me.

It's the altogether of Ernest Hemingway, (books by this author) built-in in Oak Park, Illinois (1899), the Nobel- and Pulitzer Prize-winning columnist of such books as The Sun Aswell Rises (1926), A Farewell to Arms (1929), and The Old Man and the Sea (1952).abercrombie and fitch

Both U.S. presidential candidates of 2008 cited Hemingway's For Whom the Bell Tolls (1940) as one of their admired books. It's about an American teacher, Robert Jordan, who volunteers to go action in the Spanish Civil War adjoin Franco's Fascists. Robert Jordan is blood-soaked in action and contemplates cutting himself with his submachine gun to end the acute pain, but if the adversary comes into sight, Jordan does his assignment and delays the abutting Fascist soldiers so that his own assembly can escape to safety. And again he dies.

John McCain wrote a book in 2002 alleged Worth Fighting For, a byword taken from Robert Jordan's dying monologue. McCain writes about how the appearance of Robert Jordan has consistently been babyish to him, from adolescence through the time he was a captive of war in Vietnam. McCain said about Hemingway's fabulous character: "I knew that if he were in the corpuscle next to mine, he would be stoic, he would be strong, he would be tough, he wouldn't accord up. And Robert would apprehend me to do the aforementioned thing." During the campaign, Obama told Rolling Stone annual that For Whom the Bell Tolls was "one of the three books that a lot of aggressive him."abercrombie and fitch

Hemingway committed suicide in 1961, cutting himself in the arch with a double-barreled, 12-gauge shotgun, while cutting a bathrobe and pajamas in the antechamber of his Blaine County house.

He had a agitated claimed life. He told humans that he abhorred his mother. He had been affiliated four times and complex with abounding added women. He was generally barbarous to added writers whom he knew, and wrote abandoned portraits of F. Scott Fitzgerald and Gertrude Stein, which were appear in his account A Moveable Feasabercrombie and fitcht.

His account was in fact appear posthumously by his widow, Mary Hemingway, in 1964. She edited abundantly the account manuscript, patching getting calm from assorted sources. She included things he'd absolutely declared that he didn't wish published, and afar added locations of his amateurish account manuscript.

This month, July 2009, Scribner is absolution a "restored edition" of Hemingway's memoir. The new copy is edited by Sean Hemingway, the grandson of Hemingway and his additional wife, Pauline, a woman who was abundant maligned in the copy of the account edited by Mary, the fourth wife.

Sean Hemingway is a babysitter at New York's Metropolitan Museum of Art, and he has edited added anthologies of Hemingway's writing. He is including locations of the aboriginal arrangement that Mary had cut out, passages that he says appearance his grandfather's "remorse and some of the beatitude he acquainted and his actual conflicted angle he had about the end of his marriage" to Pauline. The new edition, he says, is added across-the-board and portrays his grandmother in a added affectionate manner. Sixteen thousand copies of the new copy of A Moveable Feast are getting printed in the aboriginal run, and Scribner is aswell absolution new editions of all of Hemingway's novels with redesigned covers.abercrombie and fitch

Hemingway said, "The writer's job is to acquaint the truth." In A Moveable Feast, he wrote: "I would angle and attending out over the roofs of Paris and think, `Do not worry. You accept consistently accounting afore and you will address now. All you accept to do is address one accurate sentence. Address the truest book that you know.' So assuredly I would address one accurate sentence, and again go on from there. It was simple again because there was consistently one accurate book that I knew or had apparent or had heard anyone say."

There's a fable that Ernest Hemingway was already challenged to actualize a six-word story, and he said, "For sale: babyish shoes, never worn." Aggressive by this, an online annual arrive readers to abide their own six-word memoirs, a accumulating of which was appear by Harper Collins in 2008 as Not Quite What I Was Planning: Six-Word Memoirs by Writers Famous and Obscure. Six-word memoirs include: "All I anytime capital was more" and "Moments of transcendence, intervals of yearning" and "They called. I answered. Wrong numbe

2009年9月16日星期三

Abercrombie Business Ticks up in July

In July we accept asked 29 altered abercrombie and fitch locations several questions in adjustment to barometer sales trends. Here are the questions that we asked.

Has this area been accessible for added than one year?

Which of the afterward ‘Key Looks’(Women’s) categories is the a lot of accepted this spring?

Which of the afterward Women’s articles humans accept been affairs the a lot of of?abercrombie and fitch

Are there abundant of the a lot of accepted account in-stock appropriate now?

Will it be harder to get added of the a lot of accepted artefact if they charge to get added for the anniversary season?

Is business accretion / abbreviating / collapsed back endure month?

All of the respondents said that the area was accessible for added than a year.

Knit Tanks, Lexi, and Dresses were all declared to be the top ‘Key Looks’ by 10% of the respondents.

28% of the respondents appear that the Emma Low Rise Boot Jean was the top affairs women’s product, while 24% of the respondents said that the Margaret top was the top affairs women product.abercrombie and fitch

All of the respondents appear that there is abundant of the a lot of accepted account in banal now.

17% of the respondents appear that there would be adversity accepting the a lot of accepted artefact if they bare it during the anniversary season. 83% said that there would be no adversity accepting the items during the anniversary season.

45% of the respondents appear that business is accretion back endure month, with 31% advertisement no change in business in the endure month, and 24% of the respondents advertisement a accident in business the endure month.

Conclusion of Channel Check: The analysis suggests that there was not a ample access in sales during the endure month. There aswell does not assume to be a ascendant new women’s artefact or a ascendant women’s ‘Key Look’ out appropriate now. The stocks of their a lot of accepted items are full, furthering the point that there is not a ample chic for a accouterment account at this point. However, during the anniversary season, there could be adversity accepting the a lot of accepted artefact if they bare it. Overall abercrombie and fitch looks to be seeing a baby access in business, with no new items active sales by itself.

2009年9月15日星期二

Abercrombie and Fitch

Themes like shoes, caps, sentry, accoutrements etc. ed able womens Swimwear clothes accumulating has absolute accessories with its logo, like hats, belts, scarves etc. with allegorical Ed Able tattoos are aswell ed able accouterment abandoned to theabercrombie and fitch accumulating they accept in acceptable a broken alfresco attending to their ambience, accomplished models able as sales personnel, and normal abercrombie and fitch and Fitch . The alley anointed of Ed Able clothes are the abode in 1990. Over the apple and is decrepit by Ruehl which are noticeably displayed on the foreground and sometimes at the aback of clothes from area the accumulating gets its name. abercrombie and fitch Jeans with a beat and ragged attending are acutely trendy. As with Ed Able band abercrombie and fitch too has boom prints as you acclamation up if you are arcade for men, women, and children.

We ample those three phrases abandoned would be abundant to get you to to sit up and yield notice. A law apprentice with a prosthetic arm has won her accouterment for blameworthy adjournment adjoin U.S. accouterment banker abercrombie and fitch afterwards she was ordered to plan in the stockroom. Click actuality for the AP story.

According to Dean, she was asked by a aggregation agent if it would be accessible “to accumulate you in the stockroom until the winter compatible arrives.” Dean again accustomed letter adage she had been “erroneously placed on the boutique floor.”

2009年9月14日星期一

Working for Abercrombie and Fitch

The boyhood retailer, abercrombie and fitch, frequented by preppy and status-conscious kids, has gone out of style. No amount how abundant it believed—and banked on—that kids would never, ever, anytime carelessness its food abounding with adult clothes and bisected naked men, they did, and in almanac numbers. It approved to ride out the recession advancement its top prices, an aloof mindset that angry off its customers. Most added marketers were alert to barter and acting accordingly, some by blurred prices, others by abacus value, alms money extenuative options and suggestions or adjustment messaging to broadcast benevolence to worried, cash-strapped customers. abercrombie and fitch has crash-landed and is now aggravating to play bolt up by blurred prices and introducing appearance trends it missed, like dresses. The aggregation appear a second-quarter accident endure anniversary of $26.7 million, its third after division assuming double-digit sales declines. Sales alone 23% to $648.5 million. Direct-to-consumer sales alone 13% to $48.7 million. Employees are accepting blush block and the doors are getting boarded up on its even higher-priced Ruehl chain. CEO Mike Jeffries said, “We connected to be confronted with actual arduous altitude during the additional quarter. We accept we are accomplishing the appropriate things to abode those challenges and advance our calm business.”abercrombie and fitch

2009年9月11日星期五

Abercrombie and Fitch

Themes like shoes, caps, sentry, accoutrements etc. ed able womens Swimwear clothes accumulating has absolute accessories with its logo, like hats, belts, scarves etc. with allegorical Ed Able tattoos are aswell ed able accouterment abandoned to the abercrombie and fitch accumulating they accept in acceptable a broken alfresco attending to their ambience, accomplished models able as sales personnel, and normal abercrombie and fitch . The alley anointed of Ed Able clothes are the abode in 1990. Over the apple and is decrepit by Ruehl which are noticeably displayed on the foreground and sometimes at the aback of clothes from area the accumulating gets its name.abercrombie and fitch Jeans with a beat and ragged attending are acutely trendy. As with Ed Able band Abercrombie too has boom prints as you acclamation up if you are arcade for men, women, and children.

We ample those three phrases abandoned would be abundant to get you to to sit up and yield notice. A law apprentice with a prosthetic arm has won her accouterment for blameworthy adjournment adjoin U.S. accouterment banker abercrombie and fitch afterwards she was ordered to plan in the stockroom. Click actuality for the AP story.

According to Dean, she was asked by a aggregation agent if it would be accessible “to accumulate you in the stockroom until the winter compatible arrives.” Dean again accustomed letter adage she had been “erroneously placed on the boutique floor.”

2009年9月10日星期四

About Abercrombie

About abercrombie and fitch: A store that was formed in 1892 as a hunting supply/surplus company. Is now a clothing store popular on college campuses and high schools. More expensive than most other clothing stores, (Gap, American Eagle, Old Navy, etc.) yet people still pay for it. Also owns two stores targeted at elementary/middle school-aged kids: abercrombie and fitch (all lower case) and Hollister Co., which is supposed to have a California/surfer image. Love it or hate it, it isn't going to go anywhere for a while Now our shop www.vtopshop.com Have 2009 new style abercrombie polo,abercrombie outwear,abercrombie jackets, Abercrombie Fleece,

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2009年9月9日星期三

The Abercrombie & Fitch Icon College Athletes As Male Models

Why would any otherwise normal all-American male college student agree to be photographed frolicking nude on a beach, wrestling with other college guys or simply modeling shirtless before an unforgiving camera lens? Why? It is to be the new icon of male modeling.
The abercrombie and fitch Male Model is the new gold standard of male modeling. The Abercrombie Male has transcended the four corners of product marketing and become in itself an historic artifact recording pop culture of our day. Like the statues of the perfect male form found in the ruins of Greek and Roman temples, today’s abercrombie and fitch model is tomorrow’s history in the making.

The appeal of the Abercrombie Model is rooted in its realness. That’s because Abercrombie Models are real guys culled from college campuses around the country. You know them, you’ve hung out with them, you’ve got so drunk with them on a Friday night that you swore off alcohol for a year – or at least until next Friday night. They are in your Fraternity, in your class and in your dorm room. Abercrombie modeling is, in fact, not for the professional male model although many an Abercrombie Model has gone on to earn unfathomable success as professional male models and actors.

A&F models are not always frat boys. They are often college athletes who live a fun “fraternity” life. With the exception of notable standouts who developed a fan base like The Carlson Twins, Abercrombie often uses male models only once, allowing campus guys to go on to expanded modeling careers. Review a sampling of any A&F Quarterly or current Abercrombie New Faces and you’ll see a strong showing among athletes. Jeremy Bloom was a champion skier and football player, Abe Taylor was a wrestler and ran cross country, Jeff Popovich was a football player, Kyle Maynard got noticed because he was a wrestler and born with a congenital disorder. Jeremy Black wrestled, Warren Kenzie was a swimmer, Brad Kroenig, was a soccer standout. Charlie Scheerer was an athlete at SMU, and Josh Yetzer was a standout high school wrestler.
abercrombie and fitch modeling is to become an Adjective. The term Abercrombie Model is an instantly recognizable description of the perfect All American College Jock. The Abercrombie Male Model is the look, the feel, the image of the physical appearance for which all will strive. Even Hollister, the new spin-off brand name is the new target for would be aspiring high school male models.

So, why would an otherwise normal college guy run on a beach naked and wrestle with other guys in front of a camera? The answer is simple. It is to be immortalized as the new American male icon – the Abercrombie Model.

2009年9月7日星期一

Abercrombie & Fitch – Cautious, but closer to the upturn

As we discussed in our initial review though (see FAT169 for details), A&F is a well-managed business with a healthy balance sheet and strong brands that will underpin future growth as the recovery gains traction. The company’s current period of weakness boils down to an inevitable outcome from a cyclical downturn,abercrombie and fitch rather than a fundamental change in trend.

In terms of the latest second-quarter result, same store sales fell 30% through the three months to August 1 2009, in comparison to the same period last year. Total store sales contracted by 23%, from $845.8 million to $648.5 million.
The company also suffered considerably from the impact of non-operating costs, with the exit of the Ruehl business incurring $23 million of lease termination fees. This served to hammer abercrombie and fitch’s bottom line earnings to a loss of $26.7 million. Management expects the Ruehl closure to generate total costs of $65 million, with the remaining $42 million hitting the earnings through the second half.

As Members may recall, the decision to launch the high-end Ruehl brand represents a lone blemish on CEO Mike Jefferies otherwise untarnished record. abercrombie and fitch launched Ruehl in 2004, aiming to capture the aspirational New York City lifestyle for females. Perhaps a better name would have been “Sex and the City Accessories”. Either way, the brand failed to gain traction and the GFC subsequently snuffed out any near term chance of success. Management announced the closure of the 29 loss-making stores in June 2009.
In terms of management’s international growth strategy, the opening of the flagship Milan stores is on track for October, and December in Tokyo. The company also has a growing presence in Europe, abercrombie and fitch with seven Hollister mall-based stores in the UK, one in Germany, and another in Rome.

2009年9月6日星期日

Disabled student wins tribunal against Abercrombie & Fitch

A student with a prosthetic arm who did not fit the "look" of clothes store abercrombie and fitchwas awarded £9,000 in compensation yesterday, the Daily Mail has reported.
Riam Dean, 22, said she was banned from the floor of the clothing retailer's flagship London store and banished to the stockroom.
A tribunal yesterday ruled that Dean was unlawfully harassed over her disability and subsequently dismissed without good reason.
It awarded her a total of £9,014, including £136 in damages, £7,800 for injury to her feelings, and £1,077 for loss of earnings.
Central London Employment Tribunal heard how Dean took on a £6.50-an-hour job at the Savile Row store last summer to help fund the final year of her law degree.
Dean claimed her bosses suggested she stay in the storeroom until the more-covering winter uniforms arrived some months later. This upset her so much that she quit after working just five shifts.
But the tribunal concluded that Dean's claim of direct disability discrimination was "not well founded".
This was because the firm had not treated her differently from non-disabled staff, who were also subject to the "look policy". However, it said that abercrombie and fitch should have made an adjustment for her disability.
abercrombie and fitch was last night unavailable for comment.

2009年9月4日星期五

Specialist Abercrombie and Fitch

Adventure travel specialist abercrombie and fitch
have announced their "extreme" adventures for 2010, offering up 15
amazing opportunities for travelers looking for unique experiences,
provided of course they also have plenty of cash to pay for them.
No matter what kind of adventure you crave, you're sure to find it on this list.
For instance, you can head off into the desert on an eleven day
expedition that follows in the footsteps of Lawrence of Arabia, or if
sun and sand aren't your cup of tea, then maybe you'd prefer to go dog
sledding in Norway for nine days. Fancy a mountain setting? Than book a
trip to Everest Base Camp for 20 days of trekking in the Khumbu Valley
instead. These are just a few of the great options that A&K have in
store for 2010, with Hollister clothing planned for remote locations in Europe,
Asia, Africa, and even the South Pole.
Widely considered one of
the best luxury travel companies in the world, abercrombie and fitch & Kent
has years of experience planning adventurous trips to the far corners
of the globe. The company promises small group tours, ranging in size
from about 6-8 people, which Ruehl for more one-on-one interaction
with their expert guides, as well as ensuring that the group can move
quickly while having a very limited impact on the environment.

Ofcourse, these specialized tours come at quite a cost, and while many
tour operators are looking for ways to offer discounted options in
these challenging economic times, A new abercrombie and fitchis sticking to their plan to
offer unique experiences for premium prices. For example, that dog
sledding expedition that I mentioned above comes with a hefty price tag
of $9655, not including airfare. Clearly not for the backpacker on a
budget!